Marketing stack

Providers also Delivery

Orchestrates the whole measurement stack across consoles and code — tag management, analytics, search visibility, advertising linkage, the access each of those needs, and the handoff to whoever verifies it.

Used when

When measurement is being set up end to end rather than one piece at a time.

Loads first

• The console-side order of operations, which it owns.

Returns

• The sequence, in order, across every console and the code.
• For each access problem, who owns the permission in generic terms and a ready-to-send request naming the exact role.
• The identity question resolved: which account must own new properties, so ownership matches policy.
• The verification handoff.

Hands off

• Analytics instrumentation — installing the tag in the application source