Skip to content
Staircase

Audience selection

Platform also Data

Defines who a communication goes to, owning the entry point, the hard suppressions, and the contract by which an eligible population is handed to the runtime that will act on it.

Used when
When a filter has to hand a population to a runtime, when a communication needs segmenting, or when eligibility boundaries are being drawn.
Loads first
  • The audience-selection skill, for the eligibility handoff and intake contract.
  • The shared engineering guidelines.
Returns
  • The audience entry point and who owns the hard filters.
  • The runtime intake contract — schema, transport, and the identifiers that travel with each record.
  • The plan that makes the handoff replayable and auditable.
  • Acceptance checks for the eligible population.
Hands off

Others in Platform

Type to search.